--- url: https://deepvue.ai/industries/marketplaces/ title: "Deepvue for Marketplaces | Seller & Gig-Worker Onboarding in India" description: "Onboard sellers, vendors, and gig workers on Indian marketplaces faster with KYB, PAN/GST/CIN verification, bank ownership, and DPDP-aligned audit trails." last_modified: 2026-06-19T14:32:29.902Z --- 1. [Home](/) 2. Industries 3. Marketplaces Industries  ·  Marketplaces # Vet sellers, vendors and gig workers *before* they go live. PAN, GST, CIN, Udyam, bank ownership, court records, and DPDP-aligned audit trails — wired into one decisioning layer built for e-commerce, gig, and B2B marketplaces operating in India. Powering seller, vendor, and gig-worker verification across Indian marketplaces at scale [Talk to a Specialist](/contact/) [Request a Demo](/demo/) ## Trusted by Indian Marketplaces Running *Seller & Vendor Onboarding* at Scale From e-commerce platforms to gig and B2B marketplaces — operators use Deepvue to vet sellers, vendors, and gig workers before they list, transact, or hit the road. ![DollarPe](/logos/kyc/dollarpe.png) ![iMocha](/logos/kyc/imocha.png) ![Lark Finserv](/logos/kyc/lark-finserv.png) ![NAMCO Bank](/logos/kyc/namco-bank.png) ![Nest](/logos/kyc/nest.png) ![SafeTree](/logos/kyc/safetree.png) ![SwitchMyLoan](/logos/kyc/switchmyloan.png) ![Times Internet](/logos/kyc/timesinternet.png) ![Yenmo](/logos/kyc/yenmo.png) ![DollarPe](/logos/kyc/dollarpe.png) ![iMocha](/logos/kyc/imocha.png) ![Lark Finserv](/logos/kyc/lark-finserv.png) ![NAMCO Bank](/logos/kyc/namco-bank.png) ![Nest](/logos/kyc/nest.png) ![SafeTree](/logos/kyc/safetree.png) ![SwitchMyLoan](/logos/kyc/switchmyloan.png) ![Times Internet](/logos/kyc/timesinternet.png) ![Yenmo](/logos/kyc/yenmo.png) ![DollarPe](/logos/kyc/dollarpe.png) ![iMocha](/logos/kyc/imocha.png) ![Lark Finserv](/logos/kyc/lark-finserv.png) ![NAMCO Bank](/logos/kyc/namco-bank.png) ![Nest](/logos/kyc/nest.png) ![SafeTree](/logos/kyc/safetree.png) ![SwitchMyLoan](/logos/kyc/switchmyloan.png) ![Times Internet](/logos/kyc/timesinternet.png) ![Yenmo](/logos/kyc/yenmo.png) seller onboarding in under 15 seconds KYB: PAN, GST, CIN, Udyam in one chain court records + FIR for high-trust workflows bank ownership match before first payout gig-worker face + liveness anti-spoof recurring re-verification on schedule DPDP-aligned data handling seller onboarding in under 15 seconds KYB: PAN, GST, CIN, Udyam in one chain court records + FIR for high-trust workflows bank ownership match before first payout gig-worker face + liveness anti-spoof recurring re-verification on schedule DPDP-aligned data handling seller onboarding in under 15 seconds KYB: PAN, GST, CIN, Udyam in one chain court records + FIR for high-trust workflows bank ownership match before first payout gig-worker face + liveness anti-spoof recurring re-verification on schedule DPDP-aligned data handling ## Three reasons Indian marketplaces pick Deepvue. Marketplaces don't need a global identity stack — they need fast, India-Stack-native KYB and seller verification that catches the bad-actor signature before the first listing or first ride. Deepvue is **built around the marketplace decision chain**. Onboard sellers before they bounce 01 · Speed A seller filling out forms for 4 minutes is a seller registering on your competitor's platform first. Sub-15-second KYB closes that gap. Parallel PAN + GST + CIN verify in one call Penny-drop bank ownership check Sub-15-second median, end-to-end Catch bad actors before listing 02 · Trust & Safety Counterfeit sellers, fake invoice vendors, gig workers with criminal records — each leaves a signature in a registry your stack should be querying. Court record + FIR check (high-trust workflows) Mobile Number Revocation List (MNRL) Director / Udyam status flags DPDP-aligned by default 03 · Audit posture When a buyer dispute, regulator query, or insurance claim asks "did you actually verify this seller," you have a timestamped, immutable answer — not a screenshot. Per-seller, per-decision audit log DPDP-aligned consent capture Re-verification history on demand Marketplaces typically stitch together **3-5 separate Indian vendors** for KYC, KYB, bank, and court records. Deepvue collapses that into one decisioning chain — single contract, single SLA, single audit trail. ## Why marketplace KYC stacks leak fraud at signup. If counterfeit listings, mule sellers, or fake-invoice vendors keep slipping past your verification, here's where the funnel usually breaks. Stitched verification stack PAN parsed as string, not validated against authority GST status not re-checked — cancelled GSTINs go live No bank ownership check — mule accounts slip through No court / FIR signal for high-trust workflows Deepvue marketplace chain PAN, GST, CIN, Udyam validated against source registries Periodic GSTIN status re-check, not just at signup Bank ownership match before first payout Court records + FIR signals for high-trust verticals Stitching 3-5 vendors for KYB + bank + court records? 15-min walkthrough comparing your current verification stack against a single decision chain. No commitment. [Talk to a Specialist](/contact/) [Request a Demo](/demo/) ## The marketplace stack — six primitives, one decision chain. Every primitive a marketplace needs to onboard a seller, vendor, or gig worker — wired to call as a chain or independently. Your call. Business Verification (KYB) PAN, GST, CIN, DIN, Udyam validated against source registries. Active-status flags + director listings. [Explore](/company-verification-api/) Bank Ownership Match Penny-drop bank account ownership before first payout. Name-match score + IFSC validation. [Explore](/bank-account-verification-api/) Face Match + Liveness For gig workers + high-trust sellers: in-house ML, anti-spoof, deepfake-resistant. Tuned for Indian face data variance. [Explore](/face-match-api/) Court Record + FIR For verticals with safety obligations (gig, B2B services): structured court record search and FIR signal lookup. [Explore](/court-record-check-api/) MNRL + Mobile Intel Mobile Number Revocation List + number intelligence. Block recycled-number mule sellers and gig accounts at signup. [Explore](/mnrl-api/) Recurring Re-verification Periodic GST status check, director-change detection, court-update polling. Catch stale sellers before disputes spike. ## How marketplaces run seller and vendor onboarding on Deepvue. From a seller hitting "Register" to first listing live — a typical onboarding cycle in your funnel. 01 Seller submits PAN + GSTIN Your registration form captures PAN, GSTIN, bank, optional CIN. One submit triggers the verification chain. 02 KYB primitives fire in parallel PAN validate, GSTIN active-status, CIN/Udyam lookup, MNRL check — all concurrent against source registries. 03 Bank + signal checks chain Penny-drop bank ownership match. For high-trust verticals: court record + FIR signal lookup. Each result feeds the decision engine. 04 Decision returned, audit logged APPROVE / REVIEW / REJECT with full check history. DPDP-aligned audit trail. Seller goes live or moves to manual review. End-to-end median: **under 15 seconds**. Compare against your current verification stack side-by-side in a 15-min walkthrough. 15-second seller onboarding, today. Test the full chain in our sandbox — PAN, GST, CIN, bank, court, decision — before you wire anything in. [Talk to a Specialist](/contact/) [Request a Demo](/demo/) ## A seller decision, end-to-end. What a single seller-onboarding flow looks like — parallel KYB checks, structured decision, full audit trail. The check chain CHAIN // Parallel by default, stop-on-fail optional 1. POST /v1/identity/pan-validate 2. POST /v1/business/gst-validate 3. POST /v1/business/cin-lookup 4. POST /v1/banking/account-verification 5. POST /v1/identity/mnrl 6. POST /v1/bgv/court-record-search 7. POST /v1/decision/seller-onboarding What you wire in Auth header single API key, all endpoints Seller inputs PAN, GSTIN, bank, optional CIN Webhooks decision events post back to your stack Decision rules configurable thresholds per category Decision response 200 OK · JSON { "seller\_id": "slr\_8a4f2b9e", "decision": "APPROVED", "latency\_ms": 12184, "checks": { "pan\_validate": "PASS", "gstin\_active": "REGULAR", "cin\_active": "PASS", "bank\_ownership": "NAME\_MATCH", "mnrl": "CLEAR", "court\_record": "NO\_MATCH" }, "audit\_trail\_id": "at\_2026\_04\_28\_17\_42\_19", "compliance\_format": "DPDP\_v2", "data\_residency": "IN" } ## Compliance map for Indian marketplaces. The frameworks marketplaces get challenged on — buyer protection, intermediary safe harbour, GST input-credit due diligence, gig worker labour codes — and which Deepvue capabilities map to each. CONSUMER Consumer Protection (E-Commerce) Rules, 2020 Marketplace seller-due-diligence + grievance officer + return/refund disclosure obligations. GST GST + Input Credit Due Diligence Marketplaces face buyer-side GST input-credit risk if a seller's GSTIN goes inactive. Periodic GSTIN status checks mitigate. IT ACT IT Act + Intermediary Rules Section 79 safe harbour requires due diligence on user / seller registration. Documented verification flow strengthens the defence. LABOUR Code on Social Security (Gig) Aggregator platforms have evolving obligations around gig-worker registration, identity, welfare scheme onboarding. DPDP DPDP Act, 2023 Digital Personal Data Protection. Consent, purpose limitation, data-fiduciary duties for all seller, vendor, and gig-worker data. IT ACT IT Act, 2000 (Sec 43A) Reasonable security practices for sensitive personal data. Encryption, access controls, breach response. FSSAI Sectoral licences (FSSAI / Drug / etc.) Vertical marketplaces validate FSSAI / drug / arms / fertiliser registration as a category gating step. SAFETY Court records + FIR signals For gig + service marketplaces: structured court record search + FIR signal lookup as a safety screening step. This map is informational, not legal advice. Sectoral obligations (FSSAI, drug rules, gig labour codes) layer on top of horizontal rules — Deepvue's audit trail is built to support all of them. ## Where seller-onboarding funnels leak — and where Deepvue plugs the holes. From "register" to "first listing live" — and from "first listing" to "first dispute" — funnels usually break in one of these places. Where the funnel breaks Step 1 — KYB takes >2 min, seller registers on competitor first Step 2 — GSTIN cancelled silently, buyer loses input credit Step 3 — Bank account doesn't match seller name, payout fails Step 4 — Counterfeit / mule seller slips through, dispute weeks later Step 5 — Sectoral regulator queries, you have screenshots not logs Deepvue collapses Steps 1-3 into **under 15 seconds** with one parallel chain. Step 4 is caught at signup via MNRL + bank-ownership + court-record signals. Step 5 is a single API call that returns the **DPDP-aligned audit trail** for any seller, anytime. Show me the audit trail your sectoral regulator accepts. 15-min walkthrough — bring a sample seller profile, leave with a side-by-side comparison vs. your current stack. [Talk to a Specialist](/contact/) [Request a Demo](/demo/) ## Wire it in over a coffee. Most marketplaces drop Deepvue into their seller onboarding flow in **under a week**. One sandbox key, one chained endpoint, webhooks back to your existing trust + safety stack. Day-by-day rollout 1 Day 1 — sandbox keys + sample request templates 2 Days 2-3 — wire into your seller registration form 3 Days 4-5 — webhooks back to your decisioning + audit stack 4 Day 6 — production keys, go live with a small traffic split ## What you get out of the box. Capabilities every Indian marketplace needs for seller, vendor, and gig-worker onboarding — without stitching together five vendors. Integration features Single REST endpoint One chained call wraps the full onboarding flow. Sandbox first Test sellers end-to-end before any production traffic. Webhook decisioning Decisions, retries, and step-level events post back to your stack. Exportable audit trail DPDP-aligned, on-demand export per seller or vendor. Out of the box PAN + GST + CIN verify All KYB primitives validated against source registries — name match, status, directors. Bank ownership match Penny-drop name-on-account match before first payout. UPI VPA validation supported. Court records + FIR Structured court record search and FIR signal lookup for high-trust verticals (gig, services, B2B). MNRL + face liveness Mobile Number Revocation List + selfie liveness for gig workers. Block recycled-number mule accounts at signup. DPDP audit trail Per-seller, per-decision, immutable. Re-verification history included. Export-ready in one API call. Per-call trace ID Every decision tagged with a retrievable trace ID. Plug into your audit pipeline without custom logging. Ship marketplace onboarding in a week, not a quarter. Sandbox keys today. Production traffic by Friday next. [Talk to a Specialist](/contact/) [Request a Demo](/demo/) ## Marketplaces building India onboarding on Deepvue. Five marketplace profiles — each with the specific outcome they hit after collapsing their verification stack. E-commerce · IN 12-second median KYB Replaced four point integrations. Seller-to-listing went from 4 minutes to under 15 seconds, registration completion up materially. B2B marketplace · IN Buyer GST input-credit risk down Periodic GSTIN status checks caught 800+ silently-cancelled seller registrations before buyers filed input-credit claims. Gig-services · IN Court-record check at sign-on Added structured court record + FIR signal lookup for service-provider onboarding. Customer-safety incidents declined materially. Hyperlocal delivery · IN Rider onboarding at scale Identity + face liveness + bank ownership for tens of thousands of rider sign-ups per month. Wholesale per-check pricing. Vertical marketplace · IN Sectoral licence validation live FSSAI / drug / arms registration validation as a category gating step. Compliance team had to chase fewer sellers post-listing. ## Built for the marketplace compliance posture. Consumer Protection rules, GST input-credit due diligence, IT Act intermediary safe harbour, sectoral licences, gig labour codes — Deepvue's audit trail satisfies all of them out of the box. Marketplace commitments DPDP-aligned consent capture per seller Audit trail with re-verification history KYC sourced via authorized partner integrations Paperwork & controls SOC 2 Type II controls (in audit) ISO 27001 aligned GDPR-compatible DPA available Sub-processor list under MSA Deepvue is not a regulator and does not represent itself as RBI, SEBI, UIDAI, or any government authority. Marketplaces retain full responsibility for buyer-protection, intermediary-safe-harbour, and sectoral licensing decisions. Deepvue provides the verification infrastructure and structured audit trail; the platform-policy decisioning is yours. Applicable regulations All API interactions are protected using encryption, role-based access controls, and audit logging. ## Volume pricing for marketplaces. Seller / vendor / gig-worker onboarding bundles tier with monthly volume. Pay per decision, not per individual API call. INR-first invoicing. Pricing scales with monthly seller / vendor / rider volumeprimitives per decision (3, 5, 7+)court records + sectoral checks tiereddedicated SLA & support tierINR-first invoicing, USD on request Most marketplaces running 10k-1M onboardings per month land in a **per-decision** range that comfortably preserves unit economics. No per-vendor surcharges. [Talk to a Specialist](/contact/) [Request a Demo](/demo/) ## Common questions from compliance and product leads. Real questions, asked in evaluation calls. If yours isn't here, book a 15-min walkthrough — we'll answer it live. We already have a KYB vendor and a separate court-records provider. Why consolidate? Three reasons compound: latency (parallel chain in one call vs. sequential round-trips), cost (one contract, no per-vendor markups), and audit (single trail vs. multiple). Most marketplaces don't switch wholesale on day one — they route a category through Deepvue and compare side-by-side for two weeks. Do you re-verify sellers periodically, or only at signup? Both. Onboarding-time chain runs at signup; recurring re-verification can be configured (default: GSTIN status weekly, director-change monthly, court records on flagged cohorts). Re-verification events post back via webhooks. Is Deepvue a registered KUA / authorized intermediary with UIDAI? Deepvue procures Aadhaar-related KYC data via authorized partner integrations operating within their applicable licenses and regulatory authorizations. We provide the integration and audit-trail layer on top — your team sees structured, auditable outputs. Where is seller / vendor / gig-worker data stored? Indian servers by default. Storage arrangements are negotiated per MSA, with defaults aligned to DPDP and applicable sector regulations. How long does integration take? Sandbox in a day. Production with traffic split inside 1-2 weeks for most marketplaces. The longest part is usually your internal QA, not our integration. Do you cover sectoral licences (FSSAI, drug, fertiliser, etc.)? FSSAI is in the roadmap; coverage of other sectoral licences depends on data-source availability. Bring your category list to the evaluation call — we'll confirm what's live, what's roadmap, and what we'd need a partner integration for. ## Is Deepvue the right verification infrastructure for an Indian marketplace? **Deepvue** provides India-Stack-native KYB (PAN, GST, CIN, Udyam, DIN), bank ownership match, court record + FIR signal lookup, MNRL screening, face liveness, and DPDP-aligned audit trails — wired into a single decisioning chain built for e-commerce, gig, B2B, and vertical marketplaces operating in India. Sub-15-second median decisions, parallel calls instead of sequential, and one consolidated contract replacing the typical 3-5 vendor stack of KYB, court-records, bank-verification, and identity providers. ## Vet your next seller in under 15 seconds. India-Stack-native. DPDP-aligned. Built for marketplaces. [Talk to a Specialist](/contact/) [Request a Demo](/demo/)