# Deepvue.ai — Full Context

> Deepvue is building the decisioning layer for AI agents — starting with identity, risk, and fraud infrastructure on India Stack. Autonomy, without a black box.

## About

India solved data access. DigiLocker, UPI, Aadhaar, GSTN, Account Aggregators — the public infrastructure is world-class. But for the fintechs, NBFCs, insurers, and platforms building on top of it, turning raw signals into high-stakes decisions — is this a synthetic identity, is this a mule, should this loan be approved — still means stitching together vendors and hiring review teams that don't scale. Deepvue is the stack that closes that gap.

Today we power 20+ verification APIs across identity, business, document, face, banking, credit, and employment — serving 60+ businesses with 15M+ decisions assisted. Sub-200ms API latency, 99.9% uptime, ISO 27001 certified, DPDP ready.

## Product — four layers deep

Deepvue is architected as four progressive layers. Each layer builds on the one before it, and each has a ship status we communicate honestly.

### 1. Infrastructure — Live
One API into every major Indian data source. 20+ verification APIs covering:
- Identity — DigiLocker KYC, PAN, Aadhaar (XML/OCR), Voter ID, Passport, Driving Licence, Mobile Number Intelligence, MNRL.
- Face Forensics — 1:1 face match and passive/active liveness detection with deepfake and spoof resistance.
- Business Compliance — GST, CIN/MCA, Director/DIN, Udyam/MSME verification.
- Document AI — OCR for PAN, Aadhaar, DL, Voter ID, Passport.
- Banking Verification — penny-drop bank account validation and IFSC lookup.
- Credit Underwriting — consent-based credit bureau reports (Equifax and leading bureaus) and bank-statement analysis.
- Employment — UAN verification with EPFO-backed employment history.

### 2. Intelligence — Private Beta
Turns raw data into signals that mean something: device intelligence, behavioural analytics across sessions, fraud pattern detection, continuous signal monitoring, and alternative-data enrichment from telecom, banking, and bureau signals.

### 3. Decisioning — Coming Soon
Encodes human judgment into rules that run themselves. Real-time risk scoring, approval confidence models, fraud verdict engine, configurable no-code workflows, and step-up authentication triggers based on risk thresholds. Every verdict is traceable back to its inputs.

### 4. AI Agents — On the Horizon
Autonomous agents operating inside BFSI-defined guardrails:
- Onboarding Agents — KYC, risk, and account-opening end-to-end.
- Fraud Agents — signal detection, case escalation, audit logging.
- Underwriting Agents — bureau fetch, scoring, offer generation.
- AML Agents — ongoing monitoring, screening, SAR triage.
- Growth Agents — segment identification, upsell queueing, outcome tracking.

## Who we serve

- Indian fintechs, NBFCs, and payment companies — digital onboarding, KYC, fraud, underwriting.
- Global fintechs onboarding Indian customers or traders — India coverage without learning each rail.
- Global KYC and identity-orchestration platforms — embedding Deepvue as their India module.
- Cross-border businesses — remittance, gig platforms, EOR, BaaS — with any India user base.
- HR and compliance teams — background verification, employment checks, ongoing monitoring.

## Solutions by Industry

### Fintech
Digital onboarding, identity verification, and fraud prevention for fintech platforms. Supports UPI verification, payment aggregator compliance, and digital lending regulations.

### NBFC & Lending
Credit risk assessment, bank statement analysis, borrower monitoring, and early warning systems. Supports SME lending, personal loan disbursement, and credit underwriting.

### Insurance
KYC verification for insurance, fraud detection, and regulatory compliance. Supports PEP screening and sanctions list checking.

### E-commerce
Merchant onboarding, vendor KYC, and real-time fraud detection to reduce chargebacks.

### HR & Staffing
Employee background verification, employment verification, education check verification, police verification, and criminal record checks.

## Key Facts

- 20+ verification APIs across identity, risk, fraud, and credit
- 60+ businesses served
- 15M+ decisions assisted
- <200ms API latency
- 99.9% uptime SLA
- ISO 27001 certified
- DPDP ready
- Backed by 100X.VC
- Headquartered in Bengaluru, with an office in New Delhi
- Free to start — trial with real data, no credit card required

## Pricing model

- Starter — Pay-per-call, self-serve through dashboard with free credits to start.
- Annual plans — Volume-based annual contracts for Pro and Scale tiers.
- Platform partnerships — Custom volume-based for KYC orchestration platforms embedding Deepvue as their India module.

## Developers

- Documentation: https://docs.deepvue.ai/
- API Reference: https://docs.deepvue.ai/api-reference/
- Dashboard / Sign Up: https://dashboard.deepvue.in/register

## Glossary (90+ terms)

Deepvue maintains a comprehensive glossary of KYC, AML, identity verification, and fraud prevention terms used across Indian financial services:

- AA Consent Object: Consent mechanism in India's Account Aggregator framework
- Account Aggregators (AA): RBI-regulated entities enabling consent-based financial data sharing
- Account Reconciliation: Process of matching financial records across systems
- Account Takeover: Cyberattack where unauthorized access is gained to a victim's account
- ACH Payments: Electronic money transfers through the Automated Clearing House system
- Advanced Electronic Signature: Electronic signature meeting specific legal and security requirements
- AML Transaction Monitoring: Monitoring financial transactions to detect money laundering
- Anti-Money Laundering (AML): Laws, regulations, and procedures to prevent money laundering
- API Banking: Use of APIs to facilitate seamless banking integration
- API Integration: Connecting applications seamlessly through APIs
- Automated Permanent Academic Account Registry (APAAR): Secure, verifiable academic records system
- Background Screening: Pre-employment and ongoing verification of individuals
- Bank Account Validation: Verifying bank account details for authenticity
- Bank Regulation: Regulatory framework governing banking operations
- Banking as a Service (BaaS): Enabling non-banks to offer banking services via APIs
- BKYC: Business Know Your Customer verification
- Cash Flow Lending: Lending based on cash flow analysis rather than collateral
- Central Grievance Redressal System (CGRS): Centralized complaint resolution mechanism
- Co-Lending Platform: Technology enabling co-lending partnerships between banks and NBFCs
- Compliance as a Service (CaaS): Outsourced compliance management solutions
- Credit Analytics: Data-driven analysis for credit risk assessment
- Credit Card Fraud Detection: Systems to detect unauthorized credit card usage
- Credit Risk Assessment: Evaluating borrower creditworthiness
- Customer Due Diligence (CDD): KYC process for assessing customer risk
- Customer-Friendly Consent Flow: User-friendly data sharing consent mechanisms
- Data Breach: Unauthorized access to sensitive data
- Data Privacy: Protection of personal and sensitive information
- Decentralized Finance (DeFi): Financial services on blockchain without intermediaries
- Demat Account: Dematerialized account for holding securities electronically
- DEPA: Data Empowerment and Protection Architecture
- Digital Banking: Banking services delivered through digital channels
- Digital Identity: Online representation of an individual's identity
- Digital Identity Verification: Verifying identity through digital means
- Digital Onboarding: Remote customer onboarding through digital channels
- Document Fraud: Falsification or forgery of identity documents
- Due Diligence: Investigation and verification before business relationships
- Early Warning Signals: Indicators of potential borrower distress or default
- eKYC: Electronic Know Your Customer verification
- Enhanced Due Diligence (EDD): Additional verification for high-risk customers
- eSign: Electronic signature using Aadhaar-based authentication
- Face Identification: Identifying a person from facial features
- Face Match: Comparing facial images for identity verification
- Face Verification: Confirming identity by matching face to stored data
- Facial Recognition: Technology that identifies individuals from facial features
- Facial Recognition Biometrics: Biometric authentication using facial features
- Financial Action Task Force (FATF): International body setting AML/CFT standards
- Financial Information Provider (FIP): Entity providing financial data in AA framework
- Financial Information User (FIU): Entity consuming financial data in AA framework
- First-Party Fraud: Fraud committed by the account holder themselves
- Ghost Loan Risk: Risk of loans taken using synthetic or stolen identities
- GST-Powered Underwriting: Using GST data for credit underwriting decisions
- IBAN Validation: Verifying International Bank Account Numbers
- ID Documents: Identity documents used for verification
- Identity Access Management (IAM): Systems controlling user access to resources
- Identity as a Service (IDaaS): Cloud-based identity verification services
- Identity Authentication: Confirming a person's claimed identity
- Identity Document Verification: Validating the authenticity of identity documents
- Identity Fraud: Using someone else's identity for deception
- Identity Proofing: Process of establishing a person's identity
- Identity Theft: Unauthorized use of personal identifying information
- Identity Theft Protection: Services and measures to prevent identity theft
- Know Your Employee (KYE): Verification of employee identity and background
- KYB: Know Your Business verification
- KYC Check: Know Your Customer verification process
- Loan Service Provider (LSP): Entity providing loan servicing in digital lending
- Mobile KYC: KYC verification through mobile devices
- Money Laundering: Concealing the origins of illegally obtained money
- Multi-Factor Authentication (MFA): Security using multiple verification methods
- NBFC: Non-Banking Financial Company
- Neo Banking: Digital-only banking services
- Online Identity Verification: Remote identity verification through digital channels
- Open Banking: Sharing financial data through APIs with consent
- PCI DSS Compliance: Payment Card Industry Data Security Standard
- Personal Finance Management: Tools for managing personal finances
- Personally Identifiable Information (PII): Data that can identify an individual
- Politically Exposed Person (PEP): Individual holding prominent public position
- Proprietary Credit Score: Custom credit scoring models
- RegTech Solutions: Technology solutions for regulatory compliance
- Regulatory Compliance: Adhering to laws and regulations
- REST API: Representational State Transfer API architecture
- RESTful API: API conforming to REST architectural constraints
- Role-Based Access Control (RBAC): Access permissions based on user roles
- SOAP API: Simple Object Access Protocol API
- Social Engineering Fraud: Fraud through psychological manipulation
- Technology Service Providers (TSP): Entities providing technology infrastructure
- Video KYC: KYC verification through video call
- Virtual Accounts: Digital accounts for payment collection and reconciliation
- Zero Trust Security: Security model requiring verification for all access

## Blog Topics (230+ articles)

Deepvue's blog covers these key topic areas:
- KYC & Compliance: Aadhaar verification, PAN verification, eKYC, video KYC, CKYC, re-KYC, KYC regulations
- AML & Fraud: Anti-money laundering, transaction monitoring, fraud detection, identity theft, synthetic identity
- Bank Statement Analysis: AI-driven analysis, bank reconciliation, cash flow assessment, loan underwriting
- Identity Verification: Document verification, biometric verification, facial recognition, liveness detection
- Digital Onboarding: Customer onboarding, merchant onboarding, digital lending, payment aggregators
- Credit & Lending: Credit scoring, credit bureaus, CIBIL, SME lending, NBFC, personal loans
- Account Aggregators: AA framework, consent-based data sharing, financial information providers
- Regulatory: DPDP Act, RBI guidelines, FATF, SOC 2, PCI DSS, ISO 27001
- Payments: UPI, BBPS, cross-border payments, embedded payments, payment reconciliation
- Background Verification: Employment verification, education verification, criminal record checks

## Links

- Website: https://deepvue.ai/
- Blog: https://deepvue.ai/blog/
- Glossary: https://deepvue.ai/glossary/
- Documentation: https://docs.deepvue.ai/
- Dashboard: https://dashboard.deepvue.in/register
- Pricing: https://deepvue.ai/pricing/
- Sitemap: https://deepvue.ai/sitemap-index.xml